Money is the Real Green
March 13th, 2008
One of the greatest trends that have engulfed the business community over the past decade has been connecting businesses with the community and embracing more ethical business approaches. Be it environmental friendliness or fair trade concerns, businesses are doing just about anything to appear more ethical. But at least in one case it looks like financial considerations overweighed the desire to offer a once trendy ethical business service. According to an article at earth.co.uk, a leading Mortgages website, many banks are backing down lately on green mortgages which only recently seemed to sweep the market. I guess being green has its virtues but when push comes to shove a bank has to focus on risk management and profitability and some things simply have to take second stage.